The Content Boss Manifesto
5 Traits of a content boss
Wondering what a “Content Boss” is and why you’d wanna become one?
Here are 5 traits that will have you stepping into Content Boss mode in no time — and reaping aaaaall the benefits that come with building your business the TCB way.
1. THE CONTENT BOSS IS BUILDING A BUSINESS THAT SUPPORTS HER DREAM LIFESTYLE.
In other words, she’s working to live rather than living to work. She’s focused on leverage and on setting up passive streams of income so she can make money even when she’s not “in the office” grinding it out.
2. THE CONTENT BOSS HAS SYSTEMS IN PLACE TO ATTRACT, NURTURE, AND SELL TO HER IDEAL PEEPS — WITHOUT HAVING TO DO IT ALL “LIVE AND IN PERSON”.
She uses social media, sales funnels, a kickass welcome series, sales pages, and so much more to attract the right people to her business, connect with them, and eventually, land the sale.
3. THE CONTENT BOSS CREATES CONTENT INTELLIGENTLY AND WITH A PURPOSE.
She always has an end goal in mind for every piece of content she creates. She has big goals for her business and for herself, and she knows exactly how each piece of content she creates is going to move her toward those goals. She repurposes her content so she’s making the maximum impact with everything she writes and creates.
4. THE CONTENT BOSS BLENDS STRATEGY WITH CREATIVITY.
To create content that her people love and that keeps them coming back for more, she’s not afraid to flex her creative muscles. To create content that moves the needle in her business, she's also down to get strategic with it. It’s always a mix of both creativity and strategy.
5. THE CONTENT BOSS IS A CONTENT BOSS.
Okay, this one’s a little harder to explain via text, so bear with me for a sec.
Content = words, copy, blogs, AKA: content marketing
Content = happy, satisfied, lovin’ life
See what I did there? 😏
Yep, I chose a heteronym for the name of my brand (and yes, I did have to look up the word “heteronym” because I had no clue what it was called).
When you put your words to work and learn how to scale your business with your content, and when you’re creating the impact and income you want to create WITHOUT working crazy hours and running yourself into the ground…
You become a content boss. Happy, satisfied, lovin’ life.
The Content Boss is building a business that allows her to enjoy her life. She has hobbies, a social life, romance, time with family, travel, adventure. Life is good, and her business supports that.
My Story & Mission
I started my business 3.5 years ago while I was living on unemployment insurance and unable to work a "regular" job because of my health.
Over the last few years, there have been trips to the hospital, medical procedures, and more bed-ridden days than I can count.
But over the last 3.5 years I've also learned a lot of things…
➡️I've learned how to build CUSHION into my work schedule.
➡️I've learned how to create unique offers that work for me AND my clients.
➡️I've learned how to REST when my body needs it.
And most of all, I've learned how to build a business that shows up, serves, and sells — even when I can't.
Simple: By creating content that SERVES and copy that SELLS.
My words have become my business's best "employee". They put in the work every day to grow my business even when I'm not there in person.
And that's what I'm passionate about helping you achieve, too.!
I want to help you get OFF the revenue rollercoaster and start creating consistent $5K months in your biz.
Whether it's due to your health, your kids, a day job... most of us can't put in 50-60 hours/week to work on our businesses. And that's okay!
Let me show you how to grow your biz on autopilot while you're tending to what matters most.
Let me show you how to build your business the Content Boss way.