How to Grow Your Traffic Exponentially with Pinterest Group Boards
Pinterest group boards are one of my biggest secret weapons for my business.
When used properly, group boards can drive massive traffic to your website, your opt-in freebies, and your products or services. I get a LOT of questions about Pinterest group boards, both from other entrepreneurs and from my clients.
"How do I find the right group boards to join?"
"Once I've found the right group board, how do I actually go about joining it?"
"What kinds of things should I be pinning to group boards, and how often?"
"When is it a good time for me to create my own group board? How many followers should I have?"
Because group boards are one of the biggest ways I've grown my Pinterest account, email list, and traffic so quickly, today I want to share everything you need to know about creating, joining, and utilizing group boards.
To give you some "real life" numbers, over the past few months Pinterest has increased from bringing in only 16% of my traffic, to now bringing in over 70%. You can reach these numbers too!
First, what is a group board?
A group board is one with multiple contributors - in other words, more than one person can pin to the board. Each board will always have an “owner” or “creator” (the person who made the board in the first place), and that person controls the rules of the board as well as who can and can’t contribute to it.
Why should I join group boards?
The benefits of group boards are two-fold:
1. Group boards typically have a high number of followers - anywhere from 1K to 50K and beyond.
This means when you pin your original content to group boards, they'll be seen by a lot of people. And this, of course, increases the number of re-pins and click-throughs to your website from Pinterest.
2. Group boards are amazing "source boards".
Because the group boards you join will be directly related to your niche, each board serves as a super-curated feed for you to pin from.
All you have to do is click over to one of your group boards and you'll have hundreds (if not thousands) of pins that are perfect for re-pinning to your own boards.
Plus, because group boards are monitored by the board's "owner", irrelevant and/or unattractive pins are generally removed. Basically, each group board is a gold mine of relevant pins for you to share to your own Pinterest accounts and boards.
Which group boards should I join?
The perfect Pinterest group board will meet the following 4 criteria:
#1. It's directly related to your niche.
e.g., If you're a travel blogger, don't join a fashion group board, and vice versa.
#2. It has a high number of followers.
Ideally you want to join group boards that have more followers than your account does. Again, this helps you put your pins and content in front of more people.
#3. It has a decent number of contributors.
If only 3 or 4 people are pinning to a group board, the feed can get clogged up pretty quickly with one person’s pins. You won't be able to pin your own content to it as often without looking like you're stealing the show.
To see how many pinners are contributing to a group board, click over to the board and look in the top right corner. There you'll find the group board creator in the circle on the far left, along with 2 other accounts that were the most recent to join the group board. Next to that you'll see the number of other pinners contributing besides those 3.
#4. It has a high re-pin rate.
By re-pin rate, I mean the average number of re-pins each pin on the board gets. If the average re-pin rate is only 1-2 re-pins per pin, it's probably not worth your time to join that group board. How do you determine the re-pin rate for a group board? That's coming up next!
How do I find relevant group boards to join?
This is where one of my favorite websites ever, pingroupie.com, swoops in to save the day. Pingroupie is basically a search engine for Pinterest group boards.
You type in a word or phrase that's related to your niche, hit the button, and just like magic you're presented with a list of relevant group boards that you can join.
For example, look what comes up when I enter the keyword "blogging" into the description field on Pingroupie:
Not only does Pingroupie provide a clickable list of group boards related to blogging, it also gives you some important statistics for each group board, including:
Number of collaborators
Number of followers
So the hard work is done for you! Pingroupie makes it a cinch to find the perfect group boards to join.
How do I join group boards?
This is where things get slightly more tricky, but don't worry, I'll walk you through it!
To join a Pinterest group board, you have to be invited by either the group board's creator, or by another pinner who's a collaborator on that board (if the creator hasn’t allowed other contributor’s to invite pinners).
So how do you score an invite? The first thing you’ll want to do is read the board's description, right up at the top underneath the board's title. The description will sometimes include instructions for getting an invite to the board. The instructions typically include:
1. Following the group board, or sometimes the entire account of the board's owner. Click on his/her image to visit their profile and follow their account, if necessary.
2. Send a message or an email to the owner, or leave a comment on a recent pin asking for an invite. If they ask you to leave a comment on a recent pin asking for an invite, here's a quick and easy way to do that:
Click to the board owner's profile
Click on the section called "Pins" just under their bio
Click the most recent pin in the feed (top left)
Leave a comment on the pin
If possible, use the @ symbol to tag the board owner in your comment
Not sure what to write in your comment or email when asking for an invite? Here's an example of an email I might send to the owner of a group board I want to join:
"Hi Jenny! My name's Krista, and I run a website where I share content marketing, email list, and copywriting tips for entrepreneurs. I would love to join your "_______________" group board on Pinterest!
Here's the link to my Pinterest account, and my email address is X if you prefer to send invites that way. Thanks so much!
Simple, to the point, but super effective.
How to accept a group board invite
Your invite will arrive in your Pinterest "inbox" (the place where you receive messages on Pinterest).
When you see the invitation, all you need to do is click "Accept". Sometimes it takes a few days for group board owners to get back to you - especially if it's a very large or active board - so give it time if you don't hear back from the owner immediately.
What if there aren't instructions for joining?
If that’s the case, the group board owner probably isn't looking to add new contributors to the board at this time. If you really want to join, there's no harm in sending an email or leaving a comment on a recent pin asking for an invite. But just know that you might not hear back.
Most of the time if I come across a group board that doesn't have instructions for joining, I just move on to the next one. There are plenty of fish in the sea.
Ready for more? Head over to the next post in this series where we'll cover:
How many group boards you should join
What you should pin to them and how often
How and when you should create your own group board
How to set rules and manage your group board